
I wasn't able to do or become what I wanted to become, but I did choose to say, ‘Well, I'm going to stop doing what I've been doing.’” He says, “I went through an unbranding phase to then rebrand. He had gambled and successfully pivoted his brand to a serious actor - which would never have been happened without the complete break. He unbranded himself.Ģ0 months later, he finally started to receive offers for serious, author-backed roles that set him on the path to his Oscar. He called his financial manager, made calculations and then called his agent and told him he would not be doing any more romantic comedies, knowing the risk of never getting calls from any Hollywood producer ever. However, he realized he is not getting personal growth and wanted to change professions to become a teacher, a musician or a football coach.

McConaughey starred in a series of romantic comedies in the 1990s and this became his brand and made him rich.

He compiled his journals (started at the age of 14) and wrote the entire book in 52 days. 'Coz he's turned 50 and wants to share his poems, aphorisms or ‘bumper stickers’ on living life. This amazing actor published his memoir / biography last year - 'Greenlights'.

One, I need something to look up to, another to look forward to, and another is someone to chase." - Oscar acceptance speech by Matthew McConaughey. "There are three things that I need each day.
